在《商标的美丽》书中，作者Mark Tungate探索了美容产业的历史以及进化。从巴黎的名牌商店到纽约布鲁克林的刺青店，他访问了所有针对人类肌肤的外表为生计的人。他分析了那些创造以及销售美容产品的专业人士的行销策略。他拜访研究员的实验室，看他们怎么创造不老的秘方。作者在书中探讨的主题包括：美容产业的来源、香水的重要性、名牌设计师如何进军美容、如何在市场里找到特种领域、明星代言、阳性美容、世界各地的美容、整容整形、美容的未来，以及美容的代价。
书中充满大品牌Revlon、雅诗兰黛、L’Oréal以及Max Factor的许多细节，从历史到未来来看待美容产业。
关于作者：
Mark Tungate是一位行销、媒体以及通讯的记者。他写的书包括：Adland、Fashion Brands、Branded Beauty以及Branded Male。他为 《泰晤士报》、《每日电讯报》以及《独立报》撰稿。他在法国媒体杂志Strategies写每周专栏，也为stylus.com 提供关于行销、时尚以及设计的文章。他在Parsons Paris School of Art and Design任教。书评：
""Tungate's descriptive writing and cliffhanger chapter endings make the biographical portion of the book both fascinating and highly entertaining… Tungate's arguments are well-researched and his findings on an industry that is notoriously secretive are enlightening and often surprising. …should not be seen as a critique of cosmetic companies. Rather, it is an in-depth look at how the industry developed and where it stands today. After all, Tungate's specialty is marketing, as an instructor of branding and advertising courses at Parsons Paris School of Art and Design, as well as the author of several books and columns regarding advertising. The story of how a few men and women revolutionized marketing strategies as well as public opinion on beauty is indeed enthralling and Branded Beauty will be valuable for anyone interested in a behind-the-scenes look at one of the world's most ubiquitous industries."" -- ForeWord Reviews
""...[an] objective examination of the beauty industry...Mark Tungate cannot help placing the case before us in an admiring light...[He] goes through the histories of virtually all the major and growing companies selling beauty products in sharp, upscale magazine prose...with a certain twinkle and smile to his writing voice that makes for a relaxed and informative book."" --By the Book Reviews
""[Tungate] is to be congratulated for this unique work on the business of beauty, which has obviously changed the way we look.""Review from Biz India
""...[A] stellar example of non-fiction -- just good journalism and engaging, clean writing. ...It is excruciatingly well researched, with chapter notes and [a] bibliography... Mr. Tungate takes us along with him as he visits the scientists and marketers that enable our beauty, inserting himself into the story in little episodes so we can experience what he does."" --Christine Frank, goodreads.com
""...[A] great read."" -- Pierce Mattie Public Relations
""...interesting histories of the famous names in the cosmetics industry - Elizabeth Arden, L'Oreal, Revlon, etc. …[A] fascinating history of and glimpse into the modern beauty industry. If you like books like Why We Buy, this is a great one to look at for an industry-specific view."" -- Joy of Booking
""...Tungate chronicles the rise of the beauty business. ...The truth isn't always pretty but it is fascinating."" --Deidre Woodland, Pursuitist
""I highly recommend this book for anybody who wants a comprehensive example of marketing in action, as well as for the everyday cosmetics consumer.""--Shannon Hopkins, LuxuryReading.com
""This book is a great read for anyone interested in the world of beauty, how it works from the inside and what the future is likely to bring..."" --The Women's Room
""Readers will enjoy Tungate's storytelling, and he includes helpful bullet points that summarize each chapter. ...Chapters that discuss the rising popularity of tattooing, cosmetic surgery, digital marketing, and ethical and sustainable products are of particular interest and could be useful in forecasting trends. ...Summing Up: Recommended. General readers and lower-division students."" --CHOICE
""…[A] kind of world encyclopedia of the history of beauty products and businesses…. Buy this for the cosmetics fans in your library as a reference guide."" -- Kristin Fontichiaro, www.librarything.com
Branded Beauty on Racked.com
From Amazon reviewers:
"" Very good informative reading!"" -- Federico Legorreta
""…[A] great factual History Book of the Cosmetics/Beauty Industry… A great read for sure."" -- Rex Romanov
""...[A] very interesting read."" -- Laurie Brown
""I highly recommend this book for anybody who wants a comprehensive example of marketing in action, as well as for the everyday cosmetics consumer.""