本书在2013年更新，新版加入了新的序言、更改过的前言以及一个新的章节谈到2007年（第一版本初版时）至今的重要发展，包括广告公司如何使用社群媒体推销产品，以及经济衰退如何影响广告界。
关于作者：
Mark Tungate是一位行销、媒体以及通讯的记者。他写的书包括：Adland、Fashion Brands、Branded Beauty以及Branded Male。他为 《泰晤士报》、《每日电讯报》以及《独立报》撰稿。他在法国媒体杂志Strategies写每周专栏，也为stylus.com 提供关于行销、时尚以及设计的文章。他在Parsons Paris School of Art and Design任教。书评：
""[A] mesmerizing look at the history of advertising from the first major British agencies to the influences of Eastern advertisers to today's Internet pioneers. ...For those who watch Mad Men, this book will reveal a lot of the behind the scenes history of great advertisements. ...Tungate's research is undoubtedly thorough... That being said, it's detailed and interesting and will get you thinking about the components of advertising and how that world interacts with your own. A delightful read.""
(Gerard Nielsen Lifelong Dewey)
"[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry." --Library Journal
"[H]eady, well-researched gem... a handy, entertaining and insightful guide to the past and future of the ad world." --Publishers Weekly
"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." --Jonah Bloom, Advertising Age