市面上有一万本能够启发你的书。这本会帮助启发身边的人。
 
这是一本好玩、挑衅、让你放不下的书。作者Michael Fanuele是业界最成功的营销策略家之一，他在书中分享了他所谓的“启发他人六大技能。”他收入来自音乐、政治、商业、脑神经科学以及美食的故事来分析他这个创意蓝图，帮助读者们找到自己内心中能够启发他人的领导能力。
 
这六个技能如下：
The First Skill: Get Delusional
The Second Skill: Aim For Action
The Third Skill: Show Up To Stir Up
The Fourth Skill: Talk Like Music
The Fifth Skill: Love, For Real
The Sixth Skill: Be True You
 
好评：
“If Brené Brown and Simon Sinek had a book baby together, you’re looking at it right now. Stop Making Sense is a new manual for learning true leadership. Fanuele’s set of simple principles that changed my life over the last quarter century will change yours in a matter of hours.”—Andrew Zimmerman, chef, author, teacher, host and producer of Travel Channel’s Bizarre Foods 
 
“Michael Fanuele shows us how our passion and emotion will take us farther than our logic ever can. I can't convince you to read this book, but I guarantee you'll be inspired by doing so.”—Beth Comstock, author of Imagine It Forward and former vice chair, GE
 
“This is the book we need now: a blueprint for leading with heart, passion, and imagination. Fanuele is such a fun and generous storyteller you almost don't realize that he’s murdering so many small and cynical voices.” —Andrew Essex, Co-founder, Plan A, author of The End of Advertising, former CEO, Droga5 and Tribeca Enterprises 
 
“This funny, sweary, energetic, challenging book will push you into a whole new way to find that compelling inspiration we’d all secretly like 1000% more of.”—Adam Morgan, author of Eating The Big Fish and A Beautiful Constraint and founder, eatbigfish
 
“The best magic bends your brain, and that’s exactly what Michael Fanuele does in Stop Making Sense. With wit and insight, he dismisses the myth that we have to wait for inspiration to strike. He reveals the secrets that can make any of us a muse, dazzling audiences and getting the very best out of our teams, families, and most important, ourselves.”—David Kwong, magician, “The Enigmatist,” author of Spellbound, puzzle creator, and producer.
 
关于作者：
Michael Fanuele做过多年的品牌策略家，成为一位“人事”专家。他合作过的品牌包括 Dos Equis、Cadillac、Arby’s以及Unilever，并获得过许多奖项。他曾是General Mills（哈根达斯、绿巨人、湾仔码头水饺以及许多早餐谷物品牌的母公司）的Chief Creative Officer。这个职位代表他需要启发超过4万名员工每天有目标成为一家更好的食品公司。他创办了Talk Like Music顾问公司，目前是这家公司的总裁。他是有争议性的思考家、启发人的演讲家——Ad Age曾经形容他为一位 “独立特行“的策略家，对于营销这方面不说任何废话。他经常被邀请到业界会议作嘉宾，包括： The Cannes Advertising Festival, SXSW, The Dublin Technology Conference, Advertising Week, The Association of National Advertisers Annual Summit, C2, 以及FUSE Design Conference等等。