＊＊＊能激发下个商业荣景的管用观点：亚洲企业、政府、公民社会间相互合作，打造出的新科技拯能救地球上几个人口最密集的地方。＊＊＊
 
谁说经济成长和环境只能择一？你知道吗？永续表现较好的企业，财务表现也好。快来看看这个企业，学习如何保护这个唯一的地球，又能荷包饱饱。
 
住在香港的知名商业及经济作者让我们看见中国、印度、日本、韩国、菲律宾、印尼、香港、新加坡和泰国的企业，正在以一种可以降低由经济快速成长所带来的环境影响之方式进行商业活动。空污、污水还有挤得水泄不通的城市正威胁着该区域的繁荣。看见解决社会问题能带来商机的亚洲企业，已经发展出创新的方式回应各区域的环境危机。
 
太阳发电、风力发电、绿建筑、电动车、净水服务与永续热带雨林，亚洲企业正在颠覆全世界的传统商业模式。虽然企业有资金、科技、人力，但作者Clifford强调政府的支持、公民社会的投入对该区域是否能转“绿”，非常关键。Clifford在书中清楚描述了这些“绿”企业的作法，其中包含了五十多间的企业案例。
 
好评
In this well-researched and ultimately optimistic account, Mark L. Clifford makes the case that environmental policies 'can and must be fixed' and gives us examples of companies that have worked to find private-sector solutions. In doing so, he sheds much-needed light on the workings and future of the region's efforts on the environment and on the need for governments to set clear rules so that business can do its part to solve the region's environmental crisis.
(Joseph E. Stiglitz, Nobel Laureate in Economics)
 
Picking up a copy of Mark Clifford's new book… is a good way to start the New Year…. [it] is a terrific reminder that innovation and a core commitment to sustainability can push change in transformative ways. That gives us all something to celebrate in 2015.
(Elizabeth C. Economy Asia Unbound)
 
With wisdom and insights sprinkled throughout, The Greening of Asia demonstrates that innovation and a core commitment to sustainability are beginning to build a greener prosperity in the world's fastest growing region.... A well-researched, hopeful book.
(Doug Ogden Asian Review of Books)
 
it is refreshing to see a clear-headed argument... that markets and greenery can go together. Asian companies, he says, are ready to clean up.
(The Economist)
 
The Greening of Asia is an easy read and is filled with anecdotes that make the stories come alive. They range from the humorous and light-hearted to the sobering to the downright horrifying, and serve as a reminder that the region is complex, multi-faceted and needs solutions that are as diverse.
(Jean Chua EcoBusiness)
 
Clifford is an astute analyst of the financial dilemmas at Asian companies that are either in "green" businesses or have visionary owners, as at Esquel and CLP, who want to adopt environmentally sustainable policies
(Victor Mallet Financial Times)
 
Thought-provoking.
(Preeti Dawra Mint Asia)
 
Essential reading for policy makers and business leaders considering the effects of climate change on Asia and the rest of the world, including the world's political landscape.... [The Greening of Asia] should be on the shelf of every library.
(Choice)
 
Clifford offers both a definitive accounting of Asia's climate challenge and an inspiring tour of innovative business actions to address the challenge across industries and countries―from Japan to Indonesia, India to China. The Greening of Asia is a call to action: for citizens to press their governments; for politicians to set market-reinforcing policies; and, most of all, for Asian corporations to recognize their responsibility to be in the vanguard of change.
(Dominic Barton, global managing director, McKinsey & Co.)
 
The Greening of Asia tells an exciting and important story: how the region's entrepreneurs, businesses, governments, and civil society are transforming old energy, water, and land-use practices to turn congestion, illness, and urban dysfunction into the foundations of durable development. Clifford's keen journalistic skills illuminate the achievements and challenges of many key examples. I recommend this book to anyone seeking to understand how Asia is inventing and speeding a better world for all.
(Amory B. Lovins, cofounder and chief scientist, Rocky Mountain Institute)
 
The Asian region has astounded the world with both its economic development and its horrific environmental degradation. Now it is challenged to astound the world with its ability to remedy the massive environmental degradation that has resulted from its economic success. Clifford gives us a lucidly written and information-rich look into both the bowels of this daunting challenge and prospects for successfully confronting it through public–private partnerships in which corporations play as big a role as governments.
(Orville Schell, Arthur Ross Director, Center on US–China Relations, Asia Society)
 
Clifford is clear-eyed in his analysis and highly practical in his prescriptions for sound government policy, innovative (and profitable) business practices, and effective advocacy and monitoring by citizen groups. This should be required reading for policymakers, CEOs, and all who care about Asia and our fragile planet.
(Stephen Heintz, president, Rockefeller Brothers Fund)
 
As a journalist, author and policy advisor who has lived in Asia for 25 years, Mark Clifford has chronicled the ups and downs of Asia's spectacular economic rise with more clarity and insight than any other. With this well researched and thought-provoking book, Clifford now offers the outlines of a blueprint for Asian political and business leaders to follow in order to prevent the Asian miracle being wiped away by the toxic rivers, "crazy bad" air and extreme weather resulting from decades of breakneck growth. Clifford's solution is for the region's dynamic and innovative companies to lead the way to a greener and cleaner Asia. Let's hope the business community carefully reads this book and takes Clifford's advice.
(James McGregor, author of No Ancient Wisdom, No Followers: The Challenges of Chinese Authoritarian Capitalism and One Billion Customers: Lessons From the Front Lines of Doing Business in China.)
 
China is primed for its own 'Silent Spring' moment, where its people collectively realize the gravity of their environmental situation and demand aggressive action. In his new book The Greening of Asia, Clifford takes us on a journey that highlights the growing seeds of this discontent as pollution and environmental degradation reaches unacceptable levels across Asia―and shows how at the same time the region is waking up to the business opportunity inherent in moving toward a clean-energy economy. Against the backdrop of China's voracious coal consumption, Clifford makes the case for the end of coal―making this a timely, compelling, and critical read.
(Ron Pernick, Founder and Managing Director, Clean Edge, Inc.)
 
The Greening of Asia, compared to the many books on China's environmental challenges, shines most in its clear-eyed analysis of the fortunes of individual enterprises, such as Suntech, the Chinese solar technology company. Clifford's writing is business-like: to the point but in-depth when necessary, and neither brusque nor otherwise off-putting. While many different readers might find this book useful, it has a future as an excellent companion to texts in either law or business schools.
(Joel Eisen, Professor of Law, University of Richmond)
 
关于作者
从1992年就住在香港的Mark L. Clifford是亚洲企业领袖协会(Asia Business Council)的执行长。他在新闻业的二十五年中，获奖数次，曾任香港《南华早报》(South China Morning Post)的主编及《商周》与《远东经济评论》的资深编辑。